The story of our new branding.

Our new branding marks the next chapter at Kudos to Saving. It’s more than a logo. As with all innovative, well thought out branding it has meaning behind it that we would like to share on this blog.

Kudos has been expanding rapidly, the team continues to grow, and we are taking strides forward every day. Kudos has certainly changed a lot since its origin, but the values it was founded upon remain at the core of the business and it is important to us that those values are communicated through our branding.

We have established ourselves in the North East and our reputation is growing nationwide. Due to the continued growth, we thought it was important to delve in to our branding, how it represented who we are as a business, and the message it conveyed to our current and prospective clients.

The logo has a lot of meaning behind it which we will explain in this blog.

New Kudos Logo

The new logo is a ‘K’ and an arrow. The ‘K’ represents Kudos and the arrow represents our intention to Elevate your business. The colours represent each of the services we offer coming together, through Kudos, to Elevate your business.

Yellow represents Energy and how Kudos can help your business save money on your energy and protect your business.


Orange represents card payment solutions and how Kudos can ensure that you get next day payments and industry leading rates when using us for your card machines.

Card Payment Solutions

Red represents how using Kudos for telecoms can provide your business with the best phone and broadband solutions at affordable prices.


Blue represents water and how Kudos will always try to save you money on your water.


Green represents waste management. Kudos works with one of the most innovative waste management companies around with a real focus on quality service.


So, we know what each colour means but what about the shape? The Kudos ‘K’ doubles up as an arrow that stands for Elevate. We believe when you work with Kudos you are taking a step forward in elevating your business.

Kudos can help to elevate your business by going the extra mile when it comes to working with you. Kudos not only looks into a your utilities and reducing your bottom line, we also look to see if there’s a way we can implement your business into our growing network.

We will help you promote and highlight your business and services, through social media, in order to help you drive more clients to your door. This is the essence of elevating your business.

If you would like to learn more about how we can help you Save money, Elevate your business and Fast Forward your growth then please get in touch with one of the team on 0191 359 2309 or contact us by email at

We are extremely excited our new website will be released soon, so keep your eyes peeled on our social channels.

Leave a Comment

Your email address will not be published. Required fields are marked *